How to mitigate skepticism in the client-agency relationship? For imre Health, it means working with client partners differently and showcasing how it can trace the value of the brand’s investment, says Jeff Smoker, partner and president, in this next edition of Outlook 2019, MM&M’s sponsored series.
FreshBlood rebrands, expands to add creative services
For the first time, consultancies with health practices will be considered for inclusion alongside traditional healthcare marketing and advertising firms.