Advertisers spent nearly $170 million between January and October 2022, compared to just $106 million during the same time period in 2021.
There are currently 10 generic Tamiflu products in short supply as opposed to 12 just a month ago.
Medical marketers are uniquely positioned to support healthcare brands seeking to keep their patients healthy and out of the hospital.
As case counts of respiratory syncytial virus and flu continue to climb, TikTokers are sharing advice on how to prevent their spread.
Flu cases have started rising early in the season while RSV and COVID-19 infections remain challenging.
A joint Seqirus/Families Fighting Flu effort calls on individuals to promise to receive the flu vaccine.
Despite the all-COVID-all-the-time atmosphere, experts caution against overlooking the flu.
The campaign was filmed remotely and featured actual families that have been quarantining together during the pandemic.
The cold and flu brand is taking on a different kind of disease.
Data science firm Civis Analytics studied the effectiveness of three flu-shot messages.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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