YouTube announced this week it would implement a revised approach to prevent eating disorder-related content on the site from fueling harmful misinformation.
In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.
Bank brand creates own algorithm to avoid YouTube ad pitfalls
US bank JPMorgan Chase has returned to advertising on YouTube only after developing its own algorithm that ensures its ads are not placed around questionable content.
P&G slashed the number of sites it ran ads on by nearly 70% after YouTube brand safety scandal
In April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.
Facebook ramps up video offer with revamped Watch tab
