How can consumer marketing behavior be integrated into the clinical trial space? At Cannes, Angela Radcliffe, GM of clinical trial solutions at PulsePoint, and Mark Evans, innovation director at Langland, discuss why it's imperative to change how clinical trials are marketed.
Pharma stocks were up after the President went easy on drugmakers.
Dan Renick is president of Precision Value & Health.
Susan Dorfman is chief commercial officer of CMI/Compas.
Justin Chase is EVP and head, innovation and media at Intouch Solutions.
Sandra Shpilberg is founder and CEO of Seeker Health.
Doug Noland is head, patient experience at Astellas.
Laurie Myers is global health literacy director of Merck.
Kishore Kumar is head of oncology innovation and integration at AstraZeneca.
Grant Groves is global customer innovation lab, U.S. lead at Boehringer Ingelheim.