App
Sandoz signs on to lead launch of Pear's digital therapeutics
April 23, 2018A deal with Sandoz to lead the global launch of Pear's two lead products puts marketing muscle behind the nascent class of 'prescription digital therapeutics.'
No Google, no problem: Pharma partners with China's tech giants
January 10, 2018In the absence of behemoths such as Facebook and Twitter, pharma is partnering with China's tech giants to snare a slice of a more than $100 billion market
How working with Apple inspired Jeff Tangney to found Doximity
November 27, 2017The CEO's experience launching medical reference app Epocrates led him to found a social network for physicians.
Why use health plan apps? To search for specialists and understand drug coverage
August 29, 2017Consumers younger than the age of 45 were most likely to use an app developed by their health plan.
Bayer aims to drive patient-HCP dialogue with data-sharing app for MS
June 14, 2017The FDA-approved app will allow MS patients to share their medication injection history with HCPs.
Regeneron uses VR to humanize retinal disease
April 14, 2017The drugmaker saw a gap in patient-physician conversation about retinal disease.
Klara's Simon Lorenz on breaking away from the physician lifestyle
March 09, 2017He instead decided to find a way to make a physician's job easier by creating a clinical messaging platform.
BreathResearch's Nirinjan Yee on being a female entrepreneur
February 01, 2017A bout with Lyme disease led Yee to found a company that helps patients measure and track their breathing patterns.
Pfizer creates app for patients with depression
December 15, 2016The connection to Pristiq is not overt in the app's user interface, though Moodivator is featured on Pristiq's website.
Lilly's branded app for Trulicity looks to address adherence
November 30, 2016Companies such as Eli Lilly and Medtronic have launched branded apps for their products, but experts say they don't make sense for all medicines.
Q&A: Cardiogram's Ballinger on using the Apple Watch to track heart rate
September 16, 2016The app's co-founder discusses how it's educating patients and physicians about artificial intelligence and why Cardiogram is different from other heart-rate tracking apps.
How My GI Health changed the conversation for patients
March 23, 2016The motivating force behind My GI Health met initial resistance. After all, it came from a company executive who professed that his goal was to benefit all companies within that therapeutic area.
Five things for pharma marketers to know: Thursday, June 18
June 18, 2015Merck settles a marketing lawsuit for $5.9 million; CVS plans to create diagnostic apps; a survey shows advertising agencies plan to keep head count steady for the rest of the year
Apple Watch — do you love it?
April 27, 2015We know it's early days (the smartwatch been available for three days to be exact), but we'd like to know how it is going.
ResearchKit: A Medical Research Revolution?
April 13, 2015Apple is putting the power of clinical trials in our pockets with ResearchKit.
WebMD to launch app for Apple's smartwatch
April 13, 2015The small screen makes it a user-friendly medication adherence tool.
Doximity to launch Apple Watch app
April 09, 2015The app for the smartwatch includes secure encrypted messaging.
Apple launches software platform for medical research
March 09, 2015The open-source framework uses the iPhone's apps to gather users' health information.
How Mobile Apps Increase Hospital Revenue and Patient Engagement Sponsored by Phunware
January 30, 2015Phunware's VP Product Evangelist will explore how hospitals can implement a wayfinding and messaging solution, and how they can expect to benefit from it.
Five things for pharma marketers to know: Tuesday, January 20
January 20, 2015FDA draws fine line between health and wellness apps; Colorado gives biosimilar swap law another look; ZMapp is set to start human trials of its Ebola vaccine.
Insurer's maternity app rewards healthy behaviors
November 26, 2014United Healthcare's Baby Blocks app seeks to become all-in-one hub for expectant moms and their babies.
App may diagnose glaucoma
October 23, 2014Researchers say the iPad app could help assess vision loss.
WebMD seeks to unify health data
June 16, 2014The health and lifestyle resource's latest app seeks to provide context for all that biometric data consumers are storing in wearables, wireless scales and glucometers.
Everyday Health rolls out CancerRx app
June 03, 2014The bedside decision-making app includes clinical trial and drug information as well as breaking news.
App can estimate blood loss
May 27, 2014The maker of an FDA-approved app says its algorithm can use images to assess surgery-related blood loss.
Startup clinical trial app
February 05, 2014TapTrak seeks to apply behavioral tracking to clinical trials.
FDA exempts most mobile apps from scrutiny
September 24, 2013The agency issued final guidance on mobile apps, saying it will focus only on a subset that present the greatest risk to patients if they don't work correctly.
Business briefs: Biosimilars, Johnson & Johnson, Consumer Reports
August 29, 2013FDA is concerned state biosimilar legislation could make consumers uneasy about the category, J&J hands $75 million milestone payment for ibrutinib, Consumer Reports gets into drug apps
A Parkinson's app for patients that took its cue from HCPs
August 08, 2013Patient use of the professional app prompted the latest iteration, and the foundation behind it is set to launch a media push.
