Artificial Intelligence

All articles by Artificial Intelligence

Real Chemistry deploys IRIS to supply AI-supported insights on GLP-1 space
Real Chemistry deploys IRIS to supply AI-supported insights on GLP-1 space
Jack O'Brien
April 30, 2024
7:00 am

The first report from IRIS, the latest intelligence offering from Real Chemistry, delves into the power of GLP-1 influencers.

Moderna partners with OpenAI to supercharge mRNA research with genAI
Moderna partners with OpenAI to supercharge mRNA research with genAI
Lecia Bushak
April 24, 2024
1:30 pm

Moderna announced a partnership with OpenAI, the company behind ChatGPT, to further incorporate AI across its mRNA drug development and manufacturing operations.

Nearly 80% of Americans want stricter AI regulations. Where does the U.S. stand?
Nearly 80% of Americans want stricter AI regulations. Where does the U.S. stand?
Lecia Bushak
April 19, 2024
4:08 pm

Nearly 80% of Americans want stricter AI regulations, but it may be a while before policy catches up with the technology.

NPG firms launch intelligence tool for tech, healthtech brands
NPG firms launch intelligence tool for tech, healthtech brands
Ewan Larkin
April 16, 2024
3:00 pm

Called CLAIR, the tool can find online discussions missed by other platforms, Next Practices Group says.

Reports: Applying gen AI to marketing can help life-sci firms unlock billions
Reports: Applying gen AI to marketing can help life-sci firms unlock billions
Marc Iskowitz
April 10, 2024
4:42 pm

As AI fluency improves in pharma marketing, consultants say drugmakers can realize billions in revenue and cost savings.

WPP partners with Google Cloud to power up generative AI-driven marketing
WPP partners with Google Cloud to power up generative AI-driven marketing
Jyoti Rambhai
April 10, 2024
2:05 pm

The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.

Why AI social media analysis fails to detect depression among Black patients
Why AI social media analysis fails to detect depression among Black patients
Marc Iskowitz
April 3, 2024
10:04 am

Language thought to be ‘predictive’ applied mainly to white people on social media. Is this a red flag for AI-based analysis?

Top 5 medical marketing trends for 2024
Top 5 medical marketing trends for 2024
Lecia Bushak
April 2, 2024
1:17 pm

Personalized healthcare powered by AI, an increased emphasis on data privacy and reputation management are all key medical marketing trends for 2024.

120/80 MKTG restructures as 120/80 Group, unveils AI consultancy
120/80 MKTG restructures as 120/80 Group, unveils AI consultancy
Jack O'Brien
April 2, 2024
12:02 am

A0x3 will serve as 120/80 Group’s AI-focused brand and consultancy offering.

As AI eye exams prove their worth, lessons for future tech emerge
As AI eye exams prove their worth, lessons for future tech emerge
Hannah Norman, KFF Health News
March 27, 2024
9:26 am

The eye-exam technology is emerging as one of the first proven use cases of AI-based diagnostics in a clinical setting.

  • From Our Partners