Artificial Intelligence

'Will Marcel replace creatives?': Sadoun faces deluge of questions from Publicis staff and clients

'Will Marcel replace creatives?': Sadoun faces deluge of questions from Publicis staff and clients

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Just after the launch of Marcel, Publicis chief executive Arthur Sadoun was bombarded with questions from a packed room of clients, staff, and journalists.

Genevieve Paquette, Level Ex

Genevieve Paquette, Level Ex

Genevieve Paquette is chief marketing officer and board member of Level Ex.

Sundeep Bhan, Prognos

Sundeep Bhan, Prognos

Sundeep Bhan is cofounder and CEO of Prognos.

Wout Brusselaers, Deep 6 AI

Wout Brusselaers, Deep 6 AI

Wout Brusselaers is CEO of Deep 6 AI.

Cliff Jones, AllazoHealth

Cliff Jones, AllazoHealth

Cliff Jones is CEO of AllazoHealth.

Interview | Tracy Doyle, Phoenix Group

Interview | Tracy Doyle, Phoenix Group

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Tracy Doyle, CEO of Phoenix Group, describes how the speakers bureau is evolving in a digital economy, including opportunities related to advancing content using virtual reality and augmented reality, and the potential for using OTT and artificial intelligence to drive peer-to-peer engagement. This video is presented by Phoenix Group and produced by the MM&M Content Lab.

HealthSpark 2018 unites disruptors at SXSW

HealthSpark 2018 unites disruptors at SXSW

AI, wearables, and VR still reign supreme in the healthcare realm, and other things you missed

Infographic | AI's impact on patients and caregivers

Infographic | AI's impact on patients and caregivers

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Caregivers and patients predict how the use of AI will affect them.

AI's marketing problem: Inflated claims, outsized expectations may actually be slowing AI's move into clinical practice

AI's marketing problem: Inflated claims, outsized expectations may actually be slowing AI's move into clinical practice

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The potential is real, but companies and technology gurus often speak of machine learning as a catch-all solution. The hype may be slowing AI's incremental growth in healthcare, experts say.

Real-world evidence: It's finally having its moment

Real-world evidence: It's finally having its moment

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Fueled by system-wide demand and facilitated by AI, the industry's lofty expectations around real-world evidence could soon be fulfilled

Publicis picks Microsoft to build AI platform Marcel

Publicis picks Microsoft to build AI platform Marcel

Publicis Groupe has announced it has selected Microsoft has the technology partner to deliver its artificial intelligence platform Marcel.

Machine Learning Can Decipher Data

Machine Learning Can Decipher Data

As researchers and analysts, we interact with a wide array of market research pros in the health and wellness space.

Five things for pharma marketers to know: Thursday, January 11, 2018

Five things for pharma marketers to know: Thursday, January 11, 2018

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Novartis Oncology taps Pfizer exec as CEO; healthcare jobs become the largest source of U.S. employment; HHS nominee wary about drug-pricing negotiations

What happens as marketers shift from algorithms to AI and other 2018 predictions

What happens as marketers shift from algorithms to AI and other 2018 predictions

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Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.

Experts weigh in: How will health technology advance in 2018?

Experts weigh in: How will health technology advance in 2018?

Innovation-minded executives share their thoughts and predictions for the year ahead.

AI Drug Design Could Save Lives

AI Drug Design Could Save Lives

AI complements what we in pharma have always done best — respond to medical needs quickly and find solutions.

Publicis Health: Privacy regs won't hamper Marcel's utility in pharma

Publicis Health: Privacy regs won't hamper Marcel's utility in pharma

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Publicis Health CEO Nick Colucci talks to MM&M about whether the AI tool will get U.S. and European creative directors to collaborate.

Day 1 at Lions Health: Use the data, stay persistent, and avoid being 'innovative'

Day 1 at Lions Health: Use the data, stay persistent, and avoid being 'innovative'

If there is one thing to take away from the opening day at the Cannes Lions International Festival of Creativity, it is this. Find the talks that inspire you, and then find the places with AC.

Five things for pharma marketers to know: Thursday, June 15, 2017

Five things for pharma marketers to know: Thursday, June 15, 2017

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Google invests in European biotechs; hospitals that restrict sales-rep visits more likely to prescribe cheaper generics; AI could help doctors with new research

Merck, Takeda execs: Is AI the new bad app?

Merck, Takeda execs: Is AI the new bad app?

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One executive referred to AI as a "black box" and as the "Tower of Babel."

Five things for pharma marketers to know: Monday, April 10, 2017

Five things for pharma marketers to know: Monday, April 10, 2017

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Gilead receives approval to market Harvoni, Sovaldi to adolescents; OncoMed ends mid-stage trials for pancreatic cancer drug; researchers use facial recognition software to diagnose

Monday at SXSW: That's a wrap

Monday at SXSW: That's a wrap

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SXSW's health track finally got a seat at the big-kids table.

Five things for pharma marketers to know: Monday, March 6, 2017

Five things for pharma marketers to know: Monday, March 6, 2017

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Gilead exec blames PBMs for high drug prices; Google uses AI to detect signs of breast cancer; Sanofi and Regeneron drug effective in treating eczema

Pharma adopts data-science culture in move toward AI

Pharma adopts data-science culture in move toward AI

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Data scientists are a new kind of insight and analytics professional showing up in the biopharma ranks.

Why healthbots may eat search ads and mobile apps

Why healthbots may eat search ads and mobile apps

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The internet strongly agrees there's an artificial intelligence revolution going on, and it's come to pharma marketing.