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News, analysis, features, reports, surveys, and services for leaders, thinkers, marketers, executives, and creatives involved in the promotion and commercialization of prescription medicines, products, and services.

5 haiku about 5 ads
5 haiku about 5 ads
Brian Mann, executive creative director, Heller
March 29, 2023
7:00 am

In collaboration with Chat GPT, Heller’s Brian Mann shares 5 ads that are poem-worthy.

Five things for pharma marketers to know: Wednesday, March 29, 2023
Five things for pharma marketers to know: Wednesday, March 29, 2023
Jack O'Brien
March 29, 2023
5:00 am

Evotec extends its partnership with Bristol Myers Squibb; FDA proposes new baby-formula safety measures after a recall last year led to nationwide shortages; Oscar hires former Aetna CEO Mark Bertolini.

Congressman seeks to plug ‘shocking loophole’ exposed by KHN investigation
Congressman seeks to plug ‘shocking loophole’ exposed by KHN investigation
Sarah Jane Tribble, KHN
March 28, 2023
3:30 pm

A U.S. lawmaker is taking action after a KHN investigation exposed weaknesses in the federal system meant to stop repeat Medicare and Medicaid fraud and abuse.

Immuneering hires former Regeneron exec Harold ‘E.B.’ Brakewood as chief business officer
Immuneering hires former Regeneron exec Harold ‘E.B.’ Brakewood as chief business officer
Lecia Bushak
March 28, 2023
3:11 pm

Brakewood joins Immuneering from Regeneron, where he most recently served as VP and business unit head for oncology and COVID-19.

Roivant’s Covant Therapeutics and BI join forces to explore covalent drug space
Roivant’s Covant Therapeutics and BI join forces to explore covalent drug space
Marc Iskowitz
March 28, 2023
2:50 pm

As part of the co-development deal with BI, Covant gets $10 million upfront and up to $471 million in potential milestones and tiered royalties.

How Cigna saves millions by having its doctors reject claims without reading them
How Cigna saves millions by having its doctors reject claims without reading them
Patrick Rucker, Maya Miller and David Armstrong, ProPublica
March 28, 2023
2:45 pm

Internal documents and former company executives reveal how Cigna doctors reject patients’ claims without opening their files. “We literally click and submit,” one former company doctor said.

Honoring Dr. Shalon Irving: TANK Worldwide’s powerful campaign sheds light on Black maternal mortality crisis
Honoring Dr. Shalon Irving: TANK Worldwide’s powerful campaign sheds light on Black maternal mortality crisis
Lecia Bushak
March 28, 2023
1:31 pm

The Last Lullabye aims to raise awareness about the maternal death disparity that disproportionately affects Black women.

Go figure: On the way out
Go figure: On the way out
MM+M Staff
March 28, 2023
12:45 pm

Nearly half of all workers in state and local public health agencies left their jobs between 2017 and 2021 — and the data portend even more departures in the years ahead.

Truly random drug testing: ADHD patients face uneven urine screens and, sometimes, stigma
Truly random drug testing: ADHD patients face uneven urine screens and, sometimes, stigma
Arielle Zionts, KHN
March 28, 2023
12:30 pm

Some adults who take prescription medication for attention-deficit/hyperactivity disorder are required to have their urine tested for drugs several times a year. Others never are tested.

As Colorado reels from another school shooting, study finds 1 in 4 teens have quick access to guns
As Colorado reels from another school shooting, study finds 1 in 4 teens have quick access to guns
Markian Hawryluk, KHN
March 28, 2023
11:30 am

One in 4 Colorado teens reported they could get access to a loaded gun within 24 hours, according to survey results published Monday.

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