February 01, 2020 - MM+M - Medical Marketing and Media

Print Issue: February 01, 2020

Infographic: Global access challenges faced by patients with rare diseases
Infographic: Global access challenges faced by patients with rare diseases
MM+M Staff
February 12, 2020
5:00 am

Despite a pick-up in the pace of approvals the last few years, treatments are available for only 5% of the roughly 7,000 rare diseases.

Digital health data laws look to enter the 21st century
Digital health data laws look to enter the 21st century
Alison Kanski
February 10, 2020
5:00 am

Health data is governed by laws nearly 25 years old, and as more types of health data are created, from fitness to biometric to genetic data, Washington can’t keep up.

Cost of innovation making fight against superbugs near impossible
Cost of innovation making fight against superbugs near impossible
Sander Flaum
February 7, 2020
5:00 am

Sander Flaum discusses the DISARM act and how we can fight back against antibiotic resistance.

3 rare disease campaigns that conquered challenges around marketing these conditions
3 rare disease campaigns that conquered challenges around marketing these conditions
Laura Entis
February 6, 2020
5:00 am

We analyze three winning rare disease campaigns that illustrate the challenges and opportunities that come with operating in such a difficult realm.

Can the third PCSK9 drug succeed where the first two failed?
Can the third PCSK9 drug succeed where the first two failed?
Marc Iskowitz
February 6, 2020
5:00 am

Payers spoiled the debut of the first two PCSK9 drugs from Sanofi and Amgen. A third is poised for approval — but if history is any guide, its U.S. market-access path will be anything but smooth.

2020 Medical Advertising Hall of Fame honoree: The Entrepreneur
2020 Medical Advertising Hall of Fame honoree: The Entrepreneur
Larry Dobrow
February 5, 2020
5:00 am

Tom Harrison cofounded Harrison & Star.

Medical Advertising Hall of Fame’s 2020 Future Famers
Medical Advertising Hall of Fame’s 2020 Future Famers
MM+M Staff
February 5, 2020
5:00 am

As part of the Medical Advertising Hall of Fame’s annual awards program, agencies nominate their brightest young stars as Future Famers.

2020 Medical Advertising Hall of Fame honoree: The Advisor
2020 Medical Advertising Hall of Fame honoree: The Advisor
Larry Dobrow
February 5, 2020
5:00 am

Larry Lesser cofounded Medicus Communications and ApotheCom Associates.

2020 Medical Advertising Hall of Fame honoree: The Voice
2020 Medical Advertising Hall of Fame honoree: The Voice
Larry Dobrow
February 5, 2020
5:00 am

John Kamp was executive director for the Coalition for Healthcare Communication.

Real-world patient data is revolutionizing clinical trials
Real-world patient data is revolutionizing clinical trials
Larry Dobrow
February 4, 2020
5:00 am

The FDA granted Pfizer’s Ibrance a label indication based on real-world data from men using the drug off-label to treat their breast cancer.

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