In a rapidly changing industry, there are, inevitably, some new additions to the old guard at the top of the holding companies, but amid the flux, the measure of the challenges they face and the dependence of success on creativity remain a constant.
Here’s who has a shot at Cannes Pharma Lions glory
This year’s Cannes Lions festival made 9% less revenue than in 2017 owing to falls in both delegate numbers and awards entries resulting from Publicis Groupe sitting out the event and the organizers truncating the schedule.