Privacy

All articles by Privacy

Apps, wearables and the data privacy shuffle
Apps, wearables and the data privacy shuffle
Lauren Vespoli
September 12, 2023
12:00 pm

A majority of consumers track some form of health, wellness or fitness activity via their smart devices. More and more are thinking about the security of the data they accumulate.

Elon Musk reveals X users will no longer be able to block unwanted followers
Elon Musk reveals X users will no longer be able to block unwanted followers
Campaign Asia-Pacific Staff
August 21, 2023
3:30 pm

In the latest round of ongoing announcements, Musk says the block feature will be deleted and only made available for direct messages.

Websites selling abortion pills are sharing sensitive data with Google
Websites selling abortion pills are sharing sensitive data with Google
Jennifer Gollan, ProPublica
January 18, 2023
3:30 pm

Some sites selling abortion pills use technology that shares information with third parties like Google. Law enforcement can potentially use this data to prosecute people who end their pregnancies with medication.

AGs to Apple: Protect private reproductive health data on apps
AGs to Apple: Protect private reproductive health data on apps
Lecia Bushak
November 28, 2022
4:39 pm

In a letter penned to Apple CEO Tim Cook, the attorneys general say Apple hasn’t done enough to protect users’ reproductive health data.

Period tracker app Flo turns on ‘anonymous mode.’ Will it ease user privacy concerns?
Period tracker app Flo turns on ‘anonymous mode.’ Will it ease user privacy concerns?
Marc Iskowitz
September 19, 2022
10:54 am

Such measures may not totally shield users of period trackers and fertility apps from post-Roe privacy worries.

Is the health data privacy union strong or splintered?
Is the health data privacy union strong or splintered?
Jack O'Brien
September 12, 2022
12:00 pm

As tech giants increasingly enable consumers to push back against expansive use of their information, marketers have found themselves playing defense.

How will Apple balance privacy and personalization as it grows ad business?
How will Apple balance privacy and personalization as it grows ad business?
Jessica Heygate
August 11, 2022
10:26 am

Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions.

Real-world patient data is revolutionizing clinical trials
Real-world patient data is revolutionizing clinical trials
Larry Dobrow
February 4, 2020
5:00 am

The FDA granted Pfizer’s Ibrance a label indication based on real-world data from men using the drug off-label to treat their breast cancer.

Privacy panic: Are medical marketers doing enough to protect patients’ health data?
Privacy panic: Are medical marketers doing enough to protect patients’ health data?
Sarah Mahoney
February 4, 2020
5:00 am

While big tech’s promise to analyze America’s health data has tantalized and terrorized medical marketers, recent developments have pushed many players into a privacy panic.

Trading data privacy for healthy habits
Trading data privacy for healthy habits
Steve Madden
February 3, 2020
5:00 am

With apps that facilitate new year’s resolutions come a host of data and privacy trade-offs.

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