The hit show deals with the concepts of loneliness, depression, anxiety, mental resilience and features a major storyline involving panic attacks.
A JAMA report raises questions about the value of the ubiquitous direct-to-consumer spots.
Between Dopesick and The Dropout, pharma is having a moment at the center of the national entertainment scene.
The spot featuring John Legend is set to air during Sunday’s “Roll Up Your Sleeves” special on NBC.
Not only has the pandemic changed how much media we consume, but what kind.
The beverage giant will forgo a big game spot for the first time in 37 years.
In just six weeks, more than 50% of blood thinner Pradaxa’s target audience had become aware of the Redfish campaign.
The digital health firm is expanding services to pharma customers, offering to help drugmakers maximize spending on TV and video.
A more general warning encourages consumers to engage in a personal discussion with their doctor about a drug, and it promotes engagement with longer-format printed or digitally-delivered information.
Nielsen data shows pharma spent $4.5 billion on DTC ads last year.
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