Advertising

How to get more women in the C-suite, according to IPG, Unilever, and AOL

How to get more women in the C-suite, according to IPG, Unilever, and AOL

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A new report analyzing gender parity in advertising found that men tend to endorse other men at higher rates than women. Execs share their insights about the issue.

Five things for pharma marketers to know: Friday, September 23, 2016

Five things for pharma marketers to know: Friday, September 23, 2016

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Anthem and Cigna accuse each other of violating merger terms; Alzheimer's experimental drug fails late-stage study; study calls for new approach to eradicate global epidemics

Ogilvy's Michael Johnston on Using the Familiar in Diabetes Ads

Ogilvy's Michael Johnston on Using the Familiar in Diabetes Ads

The science behind new diabetes drugs underscores how far we've come from the days of purified pork insulin. Even so, most ads stick to traditional copy.

Five things for pharma marketers to know: Wednesday, September 14, 2016

Five things for pharma marketers to know: Wednesday, September 14, 2016

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Patients who ask for a prescription after seeing an ad are more likely to get one; Mylan's executive pay is now under scrutiny

Sex, chocolate, and disability: What marketers can learn from Mars' Maltesers campaign

Sex, chocolate, and disability: What marketers can learn from Mars' Maltesers campaign

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The latest TV campaign from Mars features a woman with cerebral palsy joking about her love life.

MM&M's top 5 stories in August 2016

MM&M's top 5 stories in August 2016

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Shire hires Jennifer Aniston for a disease awareness campaign; critics argue that the direct-to-consumer ads for Opdivo are misleading, while Merck's Keytruda takes the lead in first-line cancer

Mylan's branded ad spending on the EpiPen rose 357% — to $43 million in 2015 — over five years

Mylan's branded ad spending on the EpiPen rose 357% — to $43 million in 2015 — over five years

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In 2011 the drugmaker spent $9.4 million on branded ads for the EpiPen. By 2015, branded ad spending hit $43 million.

Verywell and Cleveland Clinic to partner on health content site

Verywell and Cleveland Clinic to partner on health content site

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The companies said they are also exploring opportunities to allow Cleveland Clinic experts to contribute to Verywell in the future.

DDB brings delegates face to face with realities of addiction

DDB brings delegates face to face with realities of addiction

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By focusing on accomplished people, the campaign is meant to show that addiction isn't a moral failing, but a physical condition that requires medical help.

The Story Behind the Story, Live From Cannes, Presented by McCann Health

The Story Behind the Story, Live From Cannes, Presented by McCann Health

McCann Health, the 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health festival.

DigitasLBi's Carlos Ricque on Why Simple Ads Are the Hardest to Make

DigitasLBi's Carlos Ricque on Why Simple Ads Are the Hardest to Make

The key to a successful ad? Think simple with an unexpected twist.

GSK Consumer Healthcare to prioritize digital after agency review

GSK Consumer Healthcare to prioritize digital after agency review

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Now that it has consolidated its global agency roster, GSK Consumer Healthcare aims to increase digital marketing efforts.

Novartis ups marketing investment in Entresto, by $200 million

Novartis ups marketing investment in Entresto, by $200 million

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One oft-cited challenge to Entresto's adoption has been prior authorization requirements.

Arnold's Gary Scheiner to lead creative at ghg

Arnold's Gary Scheiner to lead creative at ghg

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Scheiner has held jobs in and out of healthcare over the course of his career.

Asia-Pacific to overtake North America in ad spending

Asia-Pacific to overtake North America in ad spending

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Globally, digital ad spend this year is expected to grow by 12.6% to $176.7 billion, accounting for 32% of all ad spend.

The Future of Data-Driven Marketing is Now

The Future of Data-Driven Marketing is Now

Healthcare marketing is evolving more rapidly than ever before — and not surprisingly, the demand for smarter media campaign measurement is increasing as a result.

Five things for pharma marketers to know: Tuesday, July 12, 2016

Five things for pharma marketers to know: Tuesday, July 12, 2016

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U.S. cancer centers triple spending on advertising; study finds patient choice can reduce side effects; the FDA approves Shire's dry-eye drug

Can pharma movement campaigns flourish on both sides of the Atlantic?

Can pharma movement campaigns flourish on both sides of the Atlantic?

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Executives attending Cannes Lions Health weigh in on the imbalance seen in the U.S. between branded and unbranded drug ads.

"Good Enough" Will Never be Good Enough, Especially at Cannes

"Good Enough" Will Never be Good Enough, Especially at Cannes

"If you harness data and creative to make a real connection to your audience, people will follow the bread crumbs and seek information about your product," said Cannes Lions Health judge John Reid.

Dudnyk's Angelina Sciolla on Refreshing the Oncology Narrative

Dudnyk's Angelina Sciolla on Refreshing the Oncology Narrative

Think chess game rather than bare knuckle brawl.

McCann Health named Lions Health Network of the Year

McCann Health named Lions Health Network of the Year

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McCann Health was named Network of the Year at the Cannes Lions Health festival of creativity in Cannes.

Galderma exec: Skip the market research (sometimes)

Galderma exec: Skip the market research (sometimes)

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TBWA/WorldHealth worked with Galderma to get rid of the traditional process in which an agency and its client interact in effort to improve the work.

Dip seen in shortlisted U.S. pharma work at Lions Health

Dip seen in shortlisted U.S. pharma work at Lions Health

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The jurors advanced 103 entries in the pharma category of Lions Health. U.S. agencies accounted for 16 of them.

Pharma's complexity calls for a closer look at creativity

Pharma's complexity calls for a closer look at creativity

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The discontinuation of the Take It From a Fish campaign can serve as an example of the common ups-and-downs of pharma marketing.

Five things for pharma marketers to know: Tuesday, June 14, 2016

Five things for pharma marketers to know: Tuesday, June 14, 2016

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Physicians debate DTC tax write-off; Novo Nordisk's Victoza shows 13% benefit in reducing cardiovascular risks; Shire to acquire Pfizer bowel drug

How Jeremy Perrott does Cannes

How Jeremy Perrott does Cannes

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MM&M asks: What was the ROI for putting a McCann Health smiley face on the steps of the Palais?

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

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He talks about the three qualities that make for a great campaign and why conservatism will not help drugmakers address reputational issues.

Creativity in Healthcare: A Shift in Focus or a Better Lens?

Creativity in Healthcare: A Shift in Focus or a Better Lens?

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It's time for meetings that revolve around rosé on the Carlton Terrace. It's also time for the professional creative inferiority complex to pop up for people who make pharma ads.

Cannes: The Heat Is On

Cannes: The Heat Is On

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A rundown of MM&M at Cannes, and five burning questions heading into the Lions Health festival and awards.

Q&A: Publicis' Alexandra von Plato on Cannes

Q&A: Publicis' Alexandra von Plato on Cannes

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She discusses why it's wrong to compare the pharmaceutical industry to Skittles and why she expects to see more risk-taking in this year's creative work.

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