Advertising

YouTube announces measures to earn back trust from advertisers and agencies

YouTube announces measures to earn back trust from advertisers and agencies

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In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.

WPP names Karen Blackett as its first UK country manager

WPP names Karen Blackett as its first UK country manager

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WPP has named Karen Blackett as its first UK country manager, making her the most important agency leader in the British ad industry.

Bank brand creates own algorithm to avoid YouTube ad pitfalls

Bank brand creates own algorithm to avoid YouTube ad pitfalls

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US bank JPMorgan Chase has returned to advertising on YouTube only after developing its own algorithm that ensures its ads are not placed around questionable content.

Five things for pharma marketers to know: Wednesday, December 27, 2017

Five things for pharma marketers to know: Wednesday, December 27, 2017

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Mallinckrodt to buy Sucampo for $1.2 billion; Amazon pushes digital advertising in 2018; WHO classifies gaming disorder as mental health condition

MM&M'S most-read stories of 2017

MM&M'S most-read stories of 2017

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Topping the list: The MM&M agency issue, the MM&M Awards winners and shortlist, and how a porn star is providing sex ed to seniors

FDA campaign reframes quitting for smokers

FDA campaign reframes quitting for smokers

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The Every Try Counts campaign to change how smokers see their last attempt to quit.

Five things for pharma marketers to know: Wednesday, December 13, 2017

Five things for pharma marketers to know: Wednesday, December 13, 2017

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Teva diminishes debt with job cuts and sale; FDA to study whether consumers can detect misleading ads; AbbVie, Roche present positive Phase-III data at ASH

TAG-certified channels have 83% fewer incidences of ad fraud

TAG-certified channels have 83% fewer incidences of ad fraud

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A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the broader industry average.

GroupM unveils upbeat global adspend forecast for 2018

GroupM unveils upbeat global adspend forecast for 2018

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GroupM, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.

Facebook explains advertising policies to its users but industry wants more

Facebook explains advertising policies to its users but industry wants more

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Facebook has formally outlined is advertising policies to its users but the industry feels the internet giant is offloading responsibility instead of stepping up.

P&G slashed the number of sites it ran ads on by nearly 70% after YouTube brand safety scandal

P&G slashed the number of sites it ran ads on by nearly 70% after YouTube brand safety scandal

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In April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.

Up to 20% of pharma brands moving digital media spend to point-of-care

Up to 20% of pharma brands moving digital media spend to point-of-care

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Two point-of-care companies have received hundreds of millions of dollars in funding. One of them, Outcome Health, is facing allegations about padding data.

Drugmakers begin to up media controls, in bid to clean up digital ad supply

Drugmakers begin to up media controls, in bid to clean up digital ad supply

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Like its consumer-products cousins, pharma marketers are exercising more discipline over online media. Will it yield similar results?

Five things for pharma marketers to know: Wednesday, October 11, 2017

Five things for pharma marketers to know: Wednesday, October 11, 2017

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Pfizer considers sale of its consumer healthcare business; Express Scripts moves into patient benefit management; China to speed up drug approvals

Five things for pharma marketers to know: Tuesday, October 10, 2017

Five things for pharma marketers to know: Tuesday, October 10, 2017

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Patients complain about positive healthcare ads; some drugmakers skirt Open Payment rules; new law requires disclosure of drug price hikes in California

Wieden+Kennedy and The Atlantic win ADCOLOR's Ad of the Year for Typecast

Wieden+Kennedy and The Atlantic win ADCOLOR's Ad of the Year for Typecast

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Blood Equality for GMHC by FCB Health was another honoree for Ad of the Year.

American Cancer Society: 'We are more than just a research organization'

American Cancer Society: 'We are more than just a research organization'

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The new brand campaign, Attacking Cancer from Every Angle, showcases all the services the organization provides.

Sheryl Sandberg: 'Facebook must bring people together to do good'

Sheryl Sandberg: 'Facebook must bring people together to do good'

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Facebook chief operating officer Sheryl Sandberg has said that in turbulent times the social network must do more than simply connect people.

Omnicom continues organic growth lead over rival ad networks

Omnicom continues organic growth lead over rival ad networks

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By comparison, Omnicom's client roster includes less consumer goods companies compared to rivals WPP and Publicis Groupe.

Analysts on WPP: 'expected bad, got worse'

Analysts on WPP: 'expected bad, got worse'

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Business analysts have generally agreed that WPP's half-year earnings fell below expectations given recent market commentary, but have offered mixed guidance going forward.

Investors put their money on point of care

Investors put their money on point of care

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Two recent cash infusions suggest investors are bullish on point-of-care advertising. Is the channel ready for its moment in the spotlight?

Pharma's $6 billion annual ad spend targeted by media publishers

Pharma's $6 billion annual ad spend targeted by media publishers

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Condé Nast, Time Inc., and Vice Media have all recently launched health content businesses.

PhRMA criticizes the FDA's research into drug advertising and promotion

PhRMA criticizes the FDA's research into drug advertising and promotion

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The lobbying group said it's unclear what the agency's goal is with this research and how it promotes public health.

New ANA report finds 'transparency concerns' in production process

New ANA report finds 'transparency concerns' in production process

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In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.

Cannabis nutrition company focuses on education

Cannabis nutrition company focuses on education

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A particular focus is put on the emerging research about cannabis and its benefits for the human body.

Gilead's educational campaign boosted HCV diagnosis rates for baby boomers

Gilead's educational campaign boosted HCV diagnosis rates for baby boomers

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An unbranded campaign encouraging baby boomers to get tested for hepatitis C helped boost screening and diagnosis numbers, which in turn upped sales of its HCV therapies.

Shutterstock says men are 'more responsive' to online ads

Shutterstock says men are 'more responsive' to online ads

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Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.

Cannes Lions revenues up 7% in 2017 despite delegate decline

Cannes Lions revenues up 7% in 2017 despite delegate decline

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The 2017 Cannes Lions festival earned revenues of about $820 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.

WebMD sells to private equity firm KKR

WebMD sells to private equity firm KKR

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The deal is worth roughly $2.8 billion.

Five things for pharma marketers to know: Thursday, July 20, 2017

Five things for pharma marketers to know: Thursday, July 20, 2017

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About 4.4 billion prescriptions filled in the U.S. in 2016; Sanofi and Ablynx reach I-O deal; biotech M&A slows in H1