The companies said they are also exploring opportunities to allow Cleveland Clinic experts to contribute to Verywell in the future.
By focusing on accomplished people, the campaign is meant to show that addiction isn't a moral failing, but a physical condition that requires medical help.
McCann Health, the 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health festival.
The key to a successful ad? Think simple with an unexpected twist.
Now that it has consolidated its global agency roster, GSK Consumer Healthcare aims to increase digital marketing efforts.
One oft-cited challenge to Entresto's adoption has been prior authorization requirements.
Scheiner has held jobs in and out of healthcare over the course of his career.
Globally, digital ad spend this year is expected to grow by 12.6% to $176.7 billion, accounting for 32% of all ad spend.
Healthcare marketing is evolving more rapidly than ever before — and not surprisingly, the demand for smarter media campaign measurement is increasing as a result.
U.S. cancer centers triple spending on advertising; study finds patient choice can reduce side effects; the FDA approves Shire's dry-eye drug
Executives attending Cannes Lions Health weigh in on the imbalance seen in the U.S. between branded and unbranded drug ads.
"If you harness data and creative to make a real connection to your audience, people will follow the bread crumbs and seek information about your product," said Cannes Lions Health judge John Reid.
Think chess game rather than bare knuckle brawl.
McCann Health was named Network of the Year at the Cannes Lions Health festival of creativity in Cannes.
TBWA/WorldHealth worked with Galderma to get rid of the traditional process in which an agency and its client interact in effort to improve the work.
The jurors advanced 103 entries in the pharma category of Lions Health. U.S. agencies accounted for 16 of them.
The discontinuation of the Take It From a Fish campaign can serve as an example of the common ups-and-downs of pharma marketing.
Physicians debate DTC tax write-off; Novo Nordisk's Victoza shows 13% benefit in reducing cardiovascular risks; Shire to acquire Pfizer bowel drug
MM&M asks: What was the ROI for putting a McCann Health smiley face on the steps of the Palais?
He talks about the three qualities that make for a great campaign and why conservatism will not help drugmakers address reputational issues.
It's time for meetings that revolve around rosé on the Carlton Terrace. It's also time for the professional creative inferiority complex to pop up for people who make pharma ads.
A rundown of MM&M at Cannes, and five burning questions heading into the Lions Health festival and awards.
She discusses why it's wrong to compare the pharmaceutical industry to Skittles and why she expects to see more risk-taking in this year's creative work.
The unbranded campaign won the top prize at the 2015 Lions Health festival in Cannes.
Here, see side-by-side comparisons of the drugs spending on advertising, approval dates, and 2015 sales figures.
Why would any CEO tolerate a corporate culture that holds people back?
Actually, the well-known quote is: "Nobody ever got fired for hiring IBM."
The billboards themselves operate on simple principles: fool mosquitoes into thinking they've found a human, and then trap them until they die of dehydration.
Wieden+Kennedy Portland's VR work for the National Multiple Sclerosis Society lets wheelchair-bound patients experience their favorite activities again, like dancing or surfing.
Industry criticism can create opportunities for drugmakers and other healthcare organizations to create a stronger narrative.
- Healthline's traffic rises, putting it closer to WebMD and Everyday Health
- Five things for pharma marketers to know: Wednesday, August 17, 2016
- Five things for pharma marketers to know: Monday, August 22, 2016
- Five things for pharma marketers to know: Thursday, August 18, 2016
- Five things for pharma marketers to know: Tuesday, August 23, 2016