Advertising

Dudnyk's Angelina Sciolla on refreshing the oncology narrative

Dudnyk's Angelina Sciolla on refreshing the oncology narrative

Think chess game rather than bare knuckle brawl.

McCann Health named Lions Health Network of the Year

McCann Health named Lions Health Network of the Year

By

McCann Health was named Network of the Year at the Cannes Lions Health festival of creativity in Cannes.

Galderma exec: Skip the market research (sometimes)

Galderma exec: Skip the market research (sometimes)

By

TBWA/WorldHealth worked with Galderma to get rid of the traditional process in which an agency and its client interact in effort to improve the work.

Dip seen in shortlisted U.S. pharma work at Lions Health

Dip seen in shortlisted U.S. pharma work at Lions Health

By

The jurors advanced 103 entries in the pharma category of Lions Health. U.S. agencies accounted for 16 of them.

Pharma's complexity calls for a closer look at creativity

Pharma's complexity calls for a closer look at creativity

By

The discontinuation of the Take It From a Fish campaign can serve as an example of the common ups-and-downs of pharma marketing.

Five things for pharma marketers to know: Tuesday, June 14, 2016

Five things for pharma marketers to know: Tuesday, June 14, 2016

By

Physicians debate DTC tax write-off; Novo Nordisk's Victoza shows 13% benefit in reducing cardiovascular risks; Shire to acquire Pfizer bowel drug

How Jeremy Perrott does Cannes

How Jeremy Perrott does Cannes

By

MM&M asks: What was the ROI for putting a McCann Health smiley face on the steps of the Palais?

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

By

He talks about the three qualities that make for a great campaign and why conservatism will not help drugmakers address reputational issues.

Creativity in Healthcare: A Shift in Focus or a Better Lens?

Creativity in Healthcare: A Shift in Focus or a Better Lens?

By

It's time for meetings that revolve around rosé on the Carlton Terrace. It's also time for the professional creative inferiority complex to pop up for people who make pharma ads.

Cannes: The Heat Is On

Cannes: The Heat Is On

By

A rundown of MM&M at Cannes, and five burning questions heading into the Lions Health festival and awards.

Q&A: Publicis' Alexandra von Plato on Cannes

Q&A: Publicis' Alexandra von Plato on Cannes

By

She discusses why it's wrong to compare the pharmaceutical industry to Skittles and why she expects to see more risk-taking in this year's creative work.

AstraZeneca pulls Take it From a Fish campaign

AstraZeneca pulls Take it From a Fish campaign

By

The unbranded campaign won the top prize at the 2015 Lions Health festival in Cannes.

Infographic: Merck's Keytruda versus Bristol-Myers Squibb's Opdivo

Infographic: Merck's Keytruda versus Bristol-Myers Squibb's Opdivo

Here, see side-by-side comparisons of the drugs spending on advertising, approval dates, and 2015 sales figures.

Why are We Still Shortchanging Women in the Workplace?

Why are We Still Shortchanging Women in the Workplace?

By

Why would any CEO tolerate a corporate culture that holds people back?

Somebody Should Get Fired for Hiring IBM

Somebody Should Get Fired for Hiring IBM

Actually, the well-known quote is: "Nobody ever got fired for hiring IBM."

Brazilian agencies create billboard that kills Zika-carrying mosquitoes

Brazilian agencies create billboard that kills Zika-carrying mosquitoes

By

The billboards themselves operate on simple principles: fool mosquitoes into thinking they've found a human, and then trap them until they die of dehydration.

Is virtual reality the ultimate emotive storytelling tool?

Is virtual reality the ultimate emotive storytelling tool?

By

Wieden+Kennedy Portland's VR work for the National Multiple Sclerosis Society lets wheelchair-bound patients experience their favorite activities again, like dancing or surfing.

Creative partners should push pharma clients to tell better stories

Creative partners should push pharma clients to tell better stories

By

Industry criticism can create opportunities for drugmakers and other healthcare organizations to create a stronger narrative.

Guidemark Health's Fascetti on Ads that Change Behavior

Guidemark Health's Fascetti on Ads that Change Behavior

Curious what a 2016 Lions Health judge thinks about creativity? Here's what defines behavior-changing creativity for Guidemark Health's Tina Fascetti.

Which brands spent the most on professional ads in 2015?

Which brands spent the most on professional ads in 2015?

By

Here are the brands and companies that advertised the most on professional ads in 2015.

When it comes to professional ads, print makes its comeback

When it comes to professional ads, print makes its comeback

By

Following print's best year since 2011, it's time to rewrite those journal-advertising obituaries. Medical-surgical print journal spending in 2015 was up 8.4% to $372 million.

Drugmakers go to DTC to promote IBS drugs

Drugmakers go to DTC to promote IBS drugs

By

The launch this week of the first DTC campaign for Viberzi follows a wave of direct-to-consumer campaigns focused on promoting treatments for the two types of IBS.

Larry Dobrow on the Worst DTC ads of 2015

Larry Dobrow on the Worst DTC ads of 2015

By

One side effect (pun super-deliberately intended) of prompting pharma creatives to come up with new go-to visuals is that, well, not every idea or execution is a keeper.

DTC Report 2016: Gut Check

DTC Report 2016: Gut Check

By

DTC is facing a new test from physicians and politicians. Here's why critics fear a deluge, and how they're pushing back.

A ranking of 2015's DTC Ads

A ranking of 2015's DTC Ads

Great DTC pharma advertising during the last year or so has been "sparse," says SSCG Media Group president Debbie Renner. Still, here are her top 10 picks for 2015.

2015 DTC spending: All the data in one place

2015 DTC spending: All the data in one place

Drugmakers spent 20% more on DTC ads in 2015 than in 2014. Eli Lilly was the top spender, shelling out $220.4 million to promote Cialis, its erectile dysfunction drug.

Another physician group raises concerns about DTC

Another physician group raises concerns about DTC

By

The American College of Physicians questioned the role direct-to-consumer advertising plays in contributing to prescription drug costs.

Ascension Health rolls out first ad campaign for VA

Ascension Health rolls out first ad campaign for VA

The Catholic health system worked with FleishmanHillard and GSD&M to create the integrated campaign touting its partnership with the Department of Veterans Affairs.

Five things for pharma marketers to know: Tuesday, March 8, 2016

Five things for pharma marketers to know: Tuesday, March 8, 2016

By By

Gilead Sciences has spent about $100 million on Harvoni ads; Allergan taps Khloé Kardashian for Kybella campaign; Sanofi and Merck end vaccines venture

Shkreli's Actions Result in Broader Industry Upshot

Shkreli's Actions Result in Broader Industry Upshot

By

Exactly how does the erosion of public trust in the goodwill of the pharma industry impact the work being done to raise awareness and also market medicines? It's hard to tell, so far.

OPINION

Email Newsletters