The Medical Advertising Hall of Fame recognized dozens of industry leaders and rising agency executives.
The report identifies four major issues of the 28% that were found to abuse IAB's standards.
The presumption is Dr. A saw ad B, clicked on it, went to the site and within C time, prescribed product D.
Novo Nordisk CEO describes 'volatile' pricing environment; Lilly to cut 200 research and development jobs; pharma opts out of Super Bowl this year
To drive the point home, the ads even feature an image of an actual case of shingles. The blistering red rash appears on-screen for several seconds.
He played a leading role during Torre Lazur's glory era as "the launch agency." Now he is being inducted into the Medical Advertising Hall of Fame.
Still, pharmaceutical marketers must remember that maintaining regulatory compliance is all-important.
Here are six global campaigns that make the case for persuasion.
The questions being asked about how drugs are priced are weighing heavily on pharma leaders, and they know the issue is not going away.
The heart is a tireless worker, beating day and night. When we're telling stories for healthcare brands, we should remember what it takes to infuse real feeling, to get people to care.
The risk of fraud is also very real, especially in an industry that already faces privacy and compliance challenges, one expert says.
Heather Bresch's appearance at industry summit came after she declined to attend a congressional hearing scheduled for the same day.
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There's a reason pharma lags on the programmatic adoption curve: It's a heavily regulated industry, and there are concerns around privacy.
The programmatic advertising technology company also hired Chris Neuner as SVP and GM of digital health.
Here are six campaigns that connect with the patient on a personal level.
With about 70 million users in six million health-related groups, drugmakers have tremendous opportunity to reach key audiences on Facebook. Here's how.
With lawmakers, patients, and physicians crying foul over pricing, drugmakers are trying to shift the narrative — with mixed results. Can a new focus on storytelling help?
The partnership allows Sermo to expand the reach of its research initiatives and Everyday Health to scale its targeted advertising on the social platform.
With a product approved for both major depressive disorder and schizophrenia, the companies decided to create a campaign that provided cohesion and brand recognition across disease states.
In just six weeks, more than 50% of blood thinner Pradaxa's target audience had become aware of the Redfish campaign.
Did you know that Norman Rockwell was a medical illustrator for Merck?
Given its modern-day ubiquity, it's easy to forget that pharma DTC didn't exist until the 1980s rolled around.
The agency's ambitions were fueled in part by external criticism. The barbs that stung most sharply were ones suggesting a certain indifference on the FDA's part.
A new report analyzing gender parity in advertising found that men tend to endorse other men at higher rates than women. Execs share their insights about the issue.
Anthem and Cigna accuse each other of violating merger terms; Alzheimer's experimental drug fails late-stage study; study calls for new approach to eradicate global epidemics
The science behind new diabetes drugs underscores how far we've come from the days of purified pork insulin. Even so, most ads stick to traditional copy.
Patients who ask for a prescription after seeing an ad are more likely to get one; Mylan's executive pay is now under scrutiny
The latest TV campaign from Mars features a woman with cerebral palsy joking about her love life.
Shire hires Jennifer Aniston for a disease awareness campaign; critics argue that the direct-to-consumer ads for Opdivo are misleading, while Merck's Keytruda takes the lead in first-line cancer
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