There's much for marketers to glean from stepping into different environments, working with new partners, and putting assets to work in new ways, said one speaker.
A public health campaign developed by McCann Health India for children in Afghanistan was the big winner in 2017.
In the Lions Health pharma shortlist, released Saturday morning, five branded campaign made it through the judging process for the branded prescription categories.
"Other brands have missed the mark, with an apparent belief that once you hashtag it, they will come," she writes.
In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.
MM&M's Live @ Cannes coverage, starting today, is abuzz with stories about all things newsworthy and trending leading up to and during the two-day event.
It's never been easy for pharmaceutical companies or healthcare brands to authentically engage with patients or with doctors.
Words of the wise: Vacant the Gutter Bar by 2 a.m., and make sure to bring flip flops and go walk on the beach.
He buys macarons to make friends and finds that Cannes is an "extraordinary opportunity to rewire your brain."
The genetics testing company helps Gru find his lost-lost brother in six-week marketing push.
Too often marketers get caught up in their own company, brand, or workforce as the hero of their own story.
They are asking the American Medical Association to support the policy proposal.
Oncologists more likely to prescribe drugs when receiving travel, meal payments; Tesaro reportedly considering a sale; AbbVie has best pharma reputation
The deal highlights ongoing interest in the influential point-of-care market.
Disease awareness ads can boost drug sales; AstraZeneca's experimental asthma drug cuts steroid use; FDA approves Regeneron and Sanofi's RA drug
In general, physicians believe that information provided by pharma companies is difficult to find and lacking in science.
In the wake of high-profile brand flops, everyone from clients to creative teams seeks the counsel of experts.
Tesaro discloses price for new drug that differs from FDA-approved dosage; uniQure discontinues Glybera; O'Reilly leaves Fox
PhRMA worked with WPP Health & Wellness and Young & Rubicam on creative for the ads.
This and other changes in the market have created demand for new offerings, like mobile-friendly sites, video, and patient communities.
Bayer, Eli Lilly, GlaxoSmithKline, and Sanofi have suspended advertising on the show, according to news reports.
GSK pulls ads from "The O'Reilly Factor"; the FDA approves drug for Huntington's disease patients; lawmakers may remove pre-existing conditions requirement
The president of the 2017 Lions Health pharma jury shares campaigns that incorporate technology, innovation, and creative thinking to impact behaviors and change lives.
Agency vets Nadine Leonard and James Talerico to co-lead Publicis-owned shop.
Pharma marketers are producing plenty of exceptional creative work in the DTC realm. There are also plenty that prompt quick checks to make sure that one hasn't inadvertently clicked over to The Onion.
Mary Skoyles finds that DTC ads are getting better. "There's a lot of interesting work being done," she says. "There are more chances being taken."
Drugmakers again spent more on DTC advertising in 2016 than the year before.
The FDA delays final rule related to off-label use; Amgen's Repatha reduces risk of death by 20%, study finds; FDA rejects AstraZeneca's hyperkalaemia drug
The chief creative officer takes a look at campaigns in and outside the U.S.
Pharmaceutical companies often blur the lines between a drug's risks and benefits in ads, and that frustrates physicians.