Affiliate marketing promises to offer a more balanced way to improve customer retention while also delivering ROI, yet less than a fifth of businesses are investing in it.
Meta enjoys record adspend while TikTok faces 39% engagement decline
The Ad Council’s recent gun violence prevention initiative includes an initial $10 million funding round from the National Health Care CEO Council on Gun Violence Prevention and Safety.
Campaign builds on North America presence by launching in Canada
Cetaphil’s Super Bowl ad about Taylor Swift’s NFL ties strengthening father-daughter bonds received backlash for seemingly copying a TikTok creator. Here’s what happened, and how the brand made things right with the creator.
Advocacy group targets NC congressman over drug pricing bill
Robert F. Kennedy, Jr. apologized to his cousin Bobby Shriver and attempted to distance himself from the Super Bowl ad’s creation — though he still has it pinned to the top of his X profile.
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix