An organ-donation campaign with a Brazilian football tie-in, and a UK managed-access company's series of documentary films, took top honors.
The drugmaker's latest financial plans could power it through mid-2015.
The FDA's Bad Ad group says the drugmaker misbranded its cholesterol drug during interviews on CNBC.
The company says it recaptured some former advertisers and that third-quarter traffic is up compared with last year.
The regulator will study how teens perceive ads and if targeted media needs unique standards.
Growing client demand encouraged the agency to make its HCP content capabilities official.
The company is supporting its professional pitch for the acne drug with a micro-targeted marketing strategy.
Eisai uses a lawsuit to prompt the DEA, AHRQ gets a new director, mWellness runs into adherence issues.
American Medical News' 55-year publishing run will come to a close this year, the AMA, its publisher, said today.
The company narrowed its second quarter loss, but said its national TV campaign is driving an uptick in consumer interest.
David Schlanger is the company's new chief executive, a role he's filled on an interim basis since May.
FDA's Office of Prescription Drug Promotion issued an Untitled Letter over what it says are misleading copy and overstated efficacy claims online.
The drug maker's broadcast-heavy "OAB reality" campaign stresses the emotional toll on women.
HHS is looking into how J&J marketed opioid painkiller Nucynta, adding to the firm's list of investigations and those of the industry as a whole.
23andMe aired its first TV ad Monday, in a bid to build the audience for DNA sequencing.
The ad watchdog flagged the drug maker for what it said was yet another misleading Ampyra promotional piece.
Over the weekend, Publicis Omnicom vaulted past WPP to become the world's biggest ad holding company. The task now falls on its co-CEOs to sort out any conflicts and prevent defections.
The Wizards of White Oak are spending $10 million on DTC ad research. Is this a wise use of sparse agency resources?
An Everyday Health-Twitter collaboration will deliver targeted promoted Tweets with health news, seasonal and lifestyle info
Healthcare critics continue to spend on anti-ACA ads; Janssen plunges into the microbiome; Lilly gets adult ADHD indication in UK; Sanofi pulls two drugs; and Aveo lays off 140.
Marketing partner Transcept pulled 90 sales reps and Purdue closed out the majority of its DTC outreach in March.
The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer.
The CEO's unexpected departure is part of the health information brand's latest changes. On the table: possible acquisitions. In progress: a new federal contract and new website content. Ignored: if the company wants to be bought.
IndyCar's first licensed driver heads up a diabetes awareness campaign that focuses on community—both online and in real life.
Executives from big pharma pulled few punches on the opening day of eyeforpharma's Barcelona 2013 conference, lambasting their industry for its failure to adequately serve patients and develop enough innovative products.
Pharma pared back its ad spend in 2012, a baby born HIV-positive is virus-free two-and-a-half years later, and Boston Children's Hospital is making its own apps.
A comprehensive survey of the scientific literature on direct-to-consumer advertising of prescription drugs reads more like the industry's case for DTC than you might expect—with a few big caveats.
Takeda's 1,800 field reps are getting a new tool, Google changes its AdWords program.
From tech shifts to talent, and from emerging markets to engaging with social media, agency execs offer their predictions for what the New Year will bring.
Consumer ads for aromatase inhibitors did not prompt inappropriate prescriptions, a study has found - in fact, ads for Arimidex, Aromasin and Femara seem to have had a beneficial effect.