In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.
WPP has named Karen Blackett as its first UK country manager, making her the most important agency leader in the British ad industry.
US bank JPMorgan Chase has returned to advertising on YouTube only after developing its own algorithm that ensures its ads are not placed around questionable content.
Mallinckrodt to buy Sucampo for $1.2 billion; Amazon pushes digital advertising in 2018; WHO classifies gaming disorder as mental health condition
Topping the list: The MM&M agency issue, the MM&M Awards winners and shortlist, and how a porn star is providing sex ed to seniors
The Every Try Counts campaign to change how smokers see their last attempt to quit.
Teva diminishes debt with job cuts and sale; FDA to study whether consumers can detect misleading ads; AbbVie, Roche present positive Phase-III data at ASH
A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the broader industry average.
GroupM, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.
Facebook has formally outlined is advertising policies to its users but the industry feels the internet giant is offloading responsibility instead of stepping up.
In April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.
Two point-of-care companies have received hundreds of millions of dollars in funding. One of them, Outcome Health, is facing allegations about padding data.
Like its consumer-products cousins, pharma marketers are exercising more discipline over online media. Will it yield similar results?
Pfizer considers sale of its consumer healthcare business; Express Scripts moves into patient benefit management; China to speed up drug approvals
Patients complain about positive healthcare ads; some drugmakers skirt Open Payment rules; new law requires disclosure of drug price hikes in California
Blood Equality for GMHC by FCB Health was another honoree for Ad of the Year.
The new brand campaign, Attacking Cancer from Every Angle, showcases all the services the organization provides.
Facebook chief operating officer Sheryl Sandberg has said that in turbulent times the social network must do more than simply connect people.
By comparison, Omnicom's client roster includes less consumer goods companies compared to rivals WPP and Publicis Groupe.
Business analysts have generally agreed that WPP's half-year earnings fell below expectations given recent market commentary, but have offered mixed guidance going forward.
Two recent cash infusions suggest investors are bullish on point-of-care advertising. Is the channel ready for its moment in the spotlight?
Condé Nast, Time Inc., and Vice Media have all recently launched health content businesses.
The lobbying group said it's unclear what the agency's goal is with this research and how it promotes public health.
In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.
A particular focus is put on the emerging research about cannabis and its benefits for the human body.
An unbranded campaign encouraging baby boomers to get tested for hepatitis C helped boost screening and diagnosis numbers, which in turn upped sales of its HCV therapies.
Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.
The 2017 Cannes Lions festival earned revenues of about $820 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.
The deal is worth roughly $2.8 billion.
About 4.4 billion prescriptions filled in the U.S. in 2016; Sanofi and Ablynx reach I-O deal; biotech M&A slows in H1