Tesaro discloses price for new drug that differs from FDA-approved dosage; uniQure discontinues Glybera; O'Reilly leaves Fox
PhRMA worked with WPP Health & Wellness and Young & Rubicam on creative for the ads.
This and other changes in the market have created demand for new offerings, like mobile-friendly sites, video, and patient communities.
Bayer, Eli Lilly, GlaxoSmithKline, and Sanofi have suspended advertising on the show, according to news reports.
GSK pulls ads from "The O'Reilly Factor"; the FDA approves drug for Huntington's disease patients; lawmakers may remove pre-existing conditions requirement
The president of the 2017 Lions Health pharma jury shares campaigns that incorporate technology, innovation, and creative thinking to impact behaviors and change lives.
Agency vets Nadine Leonard and James Talerico to co-lead Publicis-owned shop.
Pharma marketers are producing plenty of exceptional creative work in the DTC realm. There are also plenty that prompt quick checks to make sure that one hasn't inadvertently clicked over to The Onion.
Mary Skoyles finds that DTC ads are getting better. "There's a lot of interesting work being done," she says. "There are more chances being taken."
Drugmakers again spent more on DTC advertising in 2016 than the year before.
The FDA delays final rule related to off-label use; Amgen's Repatha reduces risk of death by 20%, study finds; FDA rejects AstraZeneca's hyperkalaemia drug
The chief creative officer takes a look at campaigns in and outside the U.S.
Pharmaceutical companies often blur the lines between a drug's risks and benefits in ads, and that frustrates physicians.
Despite budgets bouncing back from a decrease in 2015, big threats have appeared that may temper future plans, Iskowitz writes.
The Medical Advertising Hall of Fame recognized dozens of industry leaders and rising agency executives.
The report identifies four major issues of the 28% that were found to abuse IAB's standards.
The presumption is Dr. A saw ad B, clicked on it, went to the site and within C time, prescribed product D.
Novo Nordisk CEO describes 'volatile' pricing environment; Lilly to cut 200 research and development jobs; pharma opts out of Super Bowl this year
To drive the point home, the ads even feature an image of an actual case of shingles. The blistering red rash appears on-screen for several seconds.
He played a leading role during Torre Lazur's glory era as "the launch agency." Now he is being inducted into the Medical Advertising Hall of Fame.
Still, pharmaceutical marketers must remember that maintaining regulatory compliance is all-important.
Here are six global campaigns that make the case for persuasion.
The questions being asked about how drugs are priced are weighing heavily on pharma leaders, and they know the issue is not going away.
The heart is a tireless worker, beating day and night. When we're telling stories for healthcare brands, we should remember what it takes to infuse real feeling, to get people to care.
The risk of fraud is also very real, especially in an industry that already faces privacy and compliance challenges, one expert says.
Heather Bresch's appearance at industry summit came after she declined to attend a congressional hearing scheduled for the same day.
J&J in talks to buy Actelion; Novo Nordisk pulls ads on Breitbart News; Takeda to market Ninlaro in Europe
There's a reason pharma lags on the programmatic adoption curve: It's a heavily regulated industry, and there are concerns around privacy.
The programmatic advertising technology company also hired Chris Neuner as SVP and GM of digital health.
Here are six campaigns that connect with the patient on a personal level.
- Five things for pharma marketers to know: Monday, April 24, 2017
- Five things for pharma marketers to know: Tuesday, April 25, 2017
- Drugmakers battle for slice of Humira's billions
- Five things for pharma marketers to know: Wednesday, April 26, 2017
- Five things for pharma marketers to know: Thursday, April 27, 2017
MM&M honors 40 upstarts and veteran innovation gurus.
For the first time MM&M honors a group of 10 agency execs.