Advertising

Five things for pharma marketers to know: Wednesday, January 27, 2016

Five things for pharma marketers to know: Wednesday, January 27, 2016

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The FDA plans to release new guidance on advertising in 2016; Trump supports Medicare price negotiations; Novartis CEO: golden days of drug pricing are over

Medical publishers eye new ad viewability rules

Medical publishers eye new ad viewability rules

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They will attempt to develop a new industry standard for digital advertising viewability, a much debated topic that has vexed the broader advertising industry.

What the AMA's Proposed DTC Ban Overlooks

What the AMA's Proposed DTC Ban Overlooks

While DTC advertising does significantly impact consumer demand, most evidence suggests the majority of this demand benefits the overall state of consumer health.

Langland's Andrew Spurgeon on Simplicity in Ads

Langland's Andrew Spurgeon on Simplicity in Ads

Spurgeon on finding simplicity in Procter & Gamble's "The Boy Raised by Goats" and a moving campaign about disabilities.

A legendary letter: Bill Bernbach's 1940s plea for creativity

A legendary letter: Bill Bernbach's 1940s plea for creativity

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The note is exceptional not merely for its passion—Bernbach admits to being "damned worried" about the agency's future—but for its historical resonance.

Pfizer and Allergan merger to create uncertainty for agencies, execs say

Pfizer and Allergan merger to create uncertainty for agencies, execs say

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The deal not only creates the world's largest drugmaker but also one of the world's largest advertisers.

Pharma Marketers: Don't Ignore Men

Pharma Marketers: Don't Ignore Men

Not only are men more receptive to pharmaceutical advertising than previously thought, they are also more active in researching medical conditions and treatments

Drugmakers spend too much on marketing: Kaiser poll

Drugmakers spend too much on marketing: Kaiser poll

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The public said drugmakers spend too much money on marketing to doctors and patients

Everyday Health buys hospital marketing firm

Everyday Health buys hospital marketing firm

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The company acquired Tea Leaves Health for $30 million to diversify its business.

The FDA seeks comments on DTC ad perception

The agency plans to research extrinsic factors that influence the way a patient perceives a drug.

Five things for pharma marketers to know: Friday, July 17

Five things for pharma marketers to know: Friday, July 17

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Gilead will limit financial assistance to patients to pressure payers; Biogen reports another PML case related to Tecfidera; Valeant buys Egyptian drugmaker

Grand Prix drought ends, but questions persist

Grand Prix drought ends, but questions persist

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The inspirational value is clear for Lions Health attendees, but there is still confusion about what good looks like for branded pharma campaigns, and how the US fits in.

Pharma at Cannes:  C'est la Vie

Pharma at Cannes: C'est la Vie

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It's not only a venue to gain creative inspiration, but a good place to scout talent, and there are no lack of strategic meetings underway in Cannes.

Mullen Lowe's Sokoloff closes Lions Health

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The second annual Lions Health creativity festival ended Saturday.

19 US entries shortlisted at Lions Health

19 US entries shortlisted at Lions Health

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The Lions Health award winners will be announced later Friday at an event in Cannes, France.

Five things for pharma marketers to know: Thursday, June 18

Five things for pharma marketers to know: Thursday, June 18

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Merck settles a marketing lawsuit for $5.9 million; CVS plans to create diagnostic apps; a survey shows advertising agencies plan to keep head count steady for the rest of the year

Pioneering info portal for doctors turns 20

Pioneering info portal for doctors turns 20

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Medscape marked its 20th anniversary with a reunion this week that attracted staffers from the portal's earliest days.

Pfizer's "Get Old" campaign gets youthful

Pfizer's "Get Old" campaign gets youthful

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The three-year-old campaign's youthful tone evolves as its audience ages.

DTC expected to propel Afrezza awareness, not necessarily sales

DTC expected to propel Afrezza awareness, not necessarily sales

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Havas Health developed the inhaled insulin's advertising campaign, which is slated to kick off later this summer.

Cannes Grand Prix may again prove elusive for pharma

Cannes Grand Prix may again prove elusive for pharma

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The Lions Health jurors in 2014 declined to award the top prize in the pharma category, raising questions about how the industry's creativity stacks up against the world's top marketers.

A Q&A with Rob Rogers, 2015 Lions Health pharma jury president

A Q&A with Rob Rogers, 2015 Lions Health pharma jury president

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He spoke with MM&M about whether pharma is ready to win a Grand Prix, if regulation limits creativity in healthcare, and why wearables may spur creativity.

Five things for pharma marketers to know: Friday, May 22

Five things for pharma marketers to know: Friday, May 22

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Amgen's PSCK9 inhibitor gets a position opinion in the EU; the FDA plans to study how spouses influence perception of DTC ads; Botox may relieve depression

Centron scuttles HealthStar name, sells LehmanMillet

Centron scuttles HealthStar name, sells LehmanMillet

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The new Centron includes renamed medical education, public relations and market access divisions.

Everyday Health looks to compete for pharma TV budgets

Everyday Health looks to compete for pharma TV budgets

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The digital health firm is expanding services to pharma customers, offering to help drugmakers maximize spending on TV and video.

WebMD profit jumps 60% in the first quarter

WebMD profit jumps 60% in the first quarter

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The company said revenue from pharmaceutical and medical device sponsorships and advertisements rose 10.7% but the company put some initiatives on hold.

Study shows women view health differently than industry thinks they do

Study shows women view health differently than industry thinks they do

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A deep dive by the think tank Center for Talent Innovation indicates pharma and payers need to widen their definition of health when communicating with women.

Omnicom reports boost in Q1 net income

The holding company said pharma and health made up 11% of revenues during the first three months of the year.

Patients do not feel connected to pharma

Patients do not feel connected to pharma

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Wego Health says fixing this problem requires incorporating patient perspectives before and after a product launch.

How to Make DTC Ad 'Warnings' More Effective

How to Make DTC Ad 'Warnings' More Effective

A more general warning encourages consumers to engage in a personal discussion with their doctor about a drug, and it promotes engagement with longer-format printed or digitally-delivered information.

Five things for pharma marketers to know: Friday, March 13

Five things for pharma marketers to know: Friday, March 13

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J&J sues GlaxoSmithKline over Flonase ads, CDC report finds patients with invasive cancer are living for five years or longer have diagnosis, and Bristol-Myers Squibb resubmits its HCV treatment.

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