Advertising

Verywell and Cleveland Clinic to partner on health content site

Verywell and Cleveland Clinic to partner on health content site

By

The companies said they are also exploring opportunities to allow Cleveland Clinic experts to contribute to Verywell in the future.

DDB brings delegates face to face with realities of addiction

DDB brings delegates face to face with realities of addiction

By

By focusing on accomplished people, the campaign is meant to show that addiction isn't a moral failing, but a physical condition that requires medical help.

The Story Behind the Story, Live From Cannes, Presented by McCann Health

The Story Behind the Story, Live From Cannes, Presented by McCann Health

McCann Health, the 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health festival.

DigitasLBi's Carlos Ricque on Why Simple Ads Are the Hardest to Make

DigitasLBi's Carlos Ricque on Why Simple Ads Are the Hardest to Make

The key to a successful ad? Think simple with an unexpected twist.

GSK Consumer Healthcare to prioritize digital after agency review

GSK Consumer Healthcare to prioritize digital after agency review

By

Now that it has consolidated its global agency roster, GSK Consumer Healthcare aims to increase digital marketing efforts.

Novartis ups marketing investment in Entresto, by $200 million

Novartis ups marketing investment in Entresto, by $200 million

By

One oft-cited challenge to Entresto's adoption has been prior authorization requirements.

Arnold's Gary Scheiner to lead creative at ghg

Arnold's Gary Scheiner to lead creative at ghg

By

Scheiner has held jobs in and out of healthcare over the course of his career.

Asia-Pacific to overtake North America in ad spending

Asia-Pacific to overtake North America in ad spending

By

Globally, digital ad spend this year is expected to grow by 12.6% to $176.7 billion, accounting for 32% of all ad spend.

The Future of Data-Driven Marketing is Now

The Future of Data-Driven Marketing is Now

Healthcare marketing is evolving more rapidly than ever before — and not surprisingly, the demand for smarter media campaign measurement is increasing as a result.

Five things for pharma marketers to know: Tuesday, July 12, 2016

Five things for pharma marketers to know: Tuesday, July 12, 2016

By

U.S. cancer centers triple spending on advertising; study finds patient choice can reduce side effects; the FDA approves Shire's dry-eye drug

Can pharma movement campaigns flourish on both sides of the Atlantic?

Can pharma movement campaigns flourish on both sides of the Atlantic?

By

Executives attending Cannes Lions Health weigh in on the imbalance seen in the U.S. between branded and unbranded drug ads.

"Good Enough" Will Never be Good Enough, Especially at Cannes

"Good Enough" Will Never be Good Enough, Especially at Cannes

"If you harness data and creative to make a real connection to your audience, people will follow the bread crumbs and seek information about your product," said Cannes Lions Health judge John Reid.

Dudnyk's Angelina Sciolla on Refreshing the Oncology Narrative

Dudnyk's Angelina Sciolla on Refreshing the Oncology Narrative

Think chess game rather than bare knuckle brawl.

McCann Health named Lions Health Network of the Year

McCann Health named Lions Health Network of the Year

By

McCann Health was named Network of the Year at the Cannes Lions Health festival of creativity in Cannes.

Galderma exec: Skip the market research (sometimes)

Galderma exec: Skip the market research (sometimes)

By

TBWA/WorldHealth worked with Galderma to get rid of the traditional process in which an agency and its client interact in effort to improve the work.

Dip seen in shortlisted U.S. pharma work at Lions Health

Dip seen in shortlisted U.S. pharma work at Lions Health

By

The jurors advanced 103 entries in the pharma category of Lions Health. U.S. agencies accounted for 16 of them.

Pharma's complexity calls for a closer look at creativity

Pharma's complexity calls for a closer look at creativity

By

The discontinuation of the Take It From a Fish campaign can serve as an example of the common ups-and-downs of pharma marketing.

Five things for pharma marketers to know: Tuesday, June 14, 2016

Five things for pharma marketers to know: Tuesday, June 14, 2016

By

Physicians debate DTC tax write-off; Novo Nordisk's Victoza shows 13% benefit in reducing cardiovascular risks; Shire to acquire Pfizer bowel drug

How Jeremy Perrott does Cannes

How Jeremy Perrott does Cannes

By

MM&M asks: What was the ROI for putting a McCann Health smiley face on the steps of the Palais?

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

By

He talks about the three qualities that make for a great campaign and why conservatism will not help drugmakers address reputational issues.

Creativity in Healthcare: A Shift in Focus or a Better Lens?

Creativity in Healthcare: A Shift in Focus or a Better Lens?

By

It's time for meetings that revolve around rosé on the Carlton Terrace. It's also time for the professional creative inferiority complex to pop up for people who make pharma ads.

Cannes: The Heat Is On

Cannes: The Heat Is On

By

A rundown of MM&M at Cannes, and five burning questions heading into the Lions Health festival and awards.

Q&A: Publicis' Alexandra von Plato on Cannes

Q&A: Publicis' Alexandra von Plato on Cannes

By

She discusses why it's wrong to compare the pharmaceutical industry to Skittles and why she expects to see more risk-taking in this year's creative work.

AstraZeneca pulls Take it From a Fish campaign

AstraZeneca pulls Take it From a Fish campaign

By

The unbranded campaign won the top prize at the 2015 Lions Health festival in Cannes.

Infographic: Merck's Keytruda versus Bristol-Myers Squibb's Opdivo

Infographic: Merck's Keytruda versus Bristol-Myers Squibb's Opdivo

Here, see side-by-side comparisons of the drugs spending on advertising, approval dates, and 2015 sales figures.

Why are We Still Shortchanging Women in the Workplace?

Why are We Still Shortchanging Women in the Workplace?

By

Why would any CEO tolerate a corporate culture that holds people back?

Somebody Should Get Fired for Hiring IBM

Somebody Should Get Fired for Hiring IBM

Actually, the well-known quote is: "Nobody ever got fired for hiring IBM."

Brazilian agencies create billboard that kills Zika-carrying mosquitoes

Brazilian agencies create billboard that kills Zika-carrying mosquitoes

By

The billboards themselves operate on simple principles: fool mosquitoes into thinking they've found a human, and then trap them until they die of dehydration.

Is virtual reality the ultimate emotive storytelling tool?

Is virtual reality the ultimate emotive storytelling tool?

By

Wieden+Kennedy Portland's VR work for the National Multiple Sclerosis Society lets wheelchair-bound patients experience their favorite activities again, like dancing or surfing.

Creative partners should push pharma clients to tell better stories

Creative partners should push pharma clients to tell better stories

By

Industry criticism can create opportunities for drugmakers and other healthcare organizations to create a stronger narrative.

OPINION

Email Newsletters