MM&M Awards Platinum Award: Outstanding Contribution to Healthcare in 2016

Platinum Award: Outstanding Contribution to Healthcare in 2016

Before Dr. Hanna-Attisha gathered the blood sample data, city and state officials had routinely denied there was a problem with the water in Flint, Michigan.

MM&M Awards Best Product Launch of 2016

Best Product Launch of 2016

The OTC launch of Flonase helped drive $294 million in sales, an 80% repeat purchase rate, and 11.4% of the brand dollar share in the adult allergy remedies category (the goal was 7.3%).

MM&M Awards Best TV Advertising Campaign of 2016

Best TV Advertising Campaign of 2016

In just six weeks, more than 50% of blood thinner Pradaxa's target audience had become aware of the Redfish campaign.

MM&M Awards Best Agency Self-Promotion of 2016

Best Agency Self-Promotion of 2016

Klick Ideas Exchange united leading CEOs and high-level executives of biotech and pharmaceutical companies, thought leaders, and other industry influencers to explore issues that are shaping the future of healthcare.

MM&M Awards Best Philanthropic Campaign of 2016

Best Philanthropic Campaign of 2016

Area 23 designed a Hero Gene Laboratory booth in a style inspired by classic comic books and set it up at Comic Con in New York.

MM&M Awards Best Corporate Branding Campaign of 2016

Best Corporate Branding Campaign of 2016

Listen Up was the internal communications element Level Brand created to help employees learn how to improve member experience.

MM&M Awards Best Professional Sales Tool of 2016

Best Professional Sales Tool of 2016

To break through and drive a high level of physician interaction, Havas Life Metro and Genentech created an interactive self-guided digital storytelling experience to explain the unique mechanism of action of Gazyva.

MM&M Awards Best Professional Print Campaign of 2016

Best Professional Print Campaign of 2016

With a product approved for both major depressive disorder and schizophrenia, the companies decided to create a campaign that provided cohesion and brand recognition across disease states.

MM&M Awards Best Consumer Print Campaign of 2016

Best Consumer Print Campaign of 2016

Judges loved Blood Equality's visually stunning and powerful creative, which features striking black-and-white portraits of men set off by simple messages as "My blood is type A, not type gay."

MM&M Awards Best Digital Initiative for Non-Consumers of 2016

Best Digital Initiative for Non-Consumers of 2016

In the A Thousand Words About NTM campaign, real NTM patients were paired with artists who created original pieces that communicate patients' difficult journey to diagnosis.

MM&M Awards Large Healthcare Agency of the Year: 2014

Large Healthcare Agency of the Year: 2014

Recognizes outstanding performance by a healthcare marketing agency with US revenues of greater than $50 million in 2013.

MM&M Awards Mid-Size Healthcare Agency of the Year: 2014

Mid-Size Healthcare Agency of the Year: 2014

Recognizes outstanding performance by a healthcare marketing agency with US revenues of $15 million to $50 million in 2013.

MM&M Awards Small Healthcare Agency of the Year: 2014

Small Healthcare Agency of the Year: 2014

Recognizes outstanding performance by a healthcare marketing agency with US revenues of less than $15 million in 2013.

MM&M Awards Platinum Award 2014: Outstanding Contribution to Healthcare

Platinum Award 2014: Outstanding Contribution to Healthcare

Recognizes an outstanding contribution to healthcare by an individual, a team, an organization, association or other relevant group anywhere in the world, especially among the underserved or those suffering from healthcare inequality. These individuals exemplify what it means to put patients first, and through their accomplishments demonstrate that the imperative of improving human health crosses cultural, socioeconomic and other boundaries.













MM&M Awards Read the Digital Edition of the 2014 Book of the Night

Read the Digital Edition of the 2014 Book of the Night

Click the above link to access the complete Digital Edition of the 2014 Books of the Night, featuring all of the award winners from the 2014 MM&M Awards, as well as profiles of all of the judges

MM&M Awards Young Marketer of the Year: 2014

Young Marketer of the Year: 2014

Recognizes young marketing executives who were in the industry for three years or less as of April 25, and who have excelled in their roles for any healthcare industry organization or marketing agency.

MM&M Awards Innovative Marketer of the Year: 2014

Innovative Marketer of the Year: 2014

Recognizes marketing executives who have demonstrated exceptional levels of innovation in their roles for any healthcare industry organization or marketing agency.

MM&M Awards Agency Marketer of the Year: 2014

Agency Marketer of the Year: 2014

Recognizes marketing executives who have excelled in their roles for any healthcare marketing agency.

MM&M Awards Industry Marketer of the Year: 2014

Industry Marketer of the Year: 2014

Recognizes marketing executives who have excelled in their roles for any healthcare organization (pharma, biotech, devices, diagnostics, medical group, payer, association, supplier, etc.).

MM&M Awards Best Multichannel Campaign (Large Clients): 2014

Best Multichannel Campaign (Large Clients): 2014

Recognizes a single, integrated marketing, communications or awareness campaign executed across two or more channels on behalf of a healthcare client with global revenues of greater than $15 billion in 2013.

MM&M Awards Best Multichannel Campaign (Mid-Size Clients): 2014

Best Multichannel Campaign (Mid-Size Clients): 2014

Recognizes a single, integrated marketing, communications or awareness campaign executed across two or more channels on behalf of a healthcare client with global revenues of $2 billion - $5 billion in 2013.

MM&M Awards Best Multichannel Campaign (Small Clients): 2014

Best Multichannel Campaign (Small Clients): 2014

Recognizes a single, integrated marketing, communications or awareness campaign executed across two or more channels on behalf of a healthcare client with global revenues of less than $2 billion in 2013.

MM&M Awards Best TV Advertising Campaign: 2014

Best TV Advertising Campaign: 2014

Recognizes a branded or unbranded TV advertisement, or a series of advertisements (maximum of three), used to promote a prescription drug, medical product or service, or to disseminate disease awareness/education.

MM&M Awards Best Agency Self-Promotion: 2014

Best Agency Self-Promotion: 2014

Recognizes any print advertisement/campaign, website (agency.com), video or other communications channel an agency uses to market its own brand, culture and capabilities.

MM&M Awards Best Multicultural Campaign: 2014

Best Multicultural Campaign: 2014

Recognizes a healthcare marketing, awareness or educational campaign that targets specific ethnic or religious audiences, showing an in-depth understanding of the target market in both the strategy and execution.

MM&M Awards Best Philanthropic Campaign: 2014

Best Philanthropic Campaign: 2014

Recognizes a philanthropic advertisement/campaign to promote a nonprofit organization or raise awareness of a specific cause, for which the agency received no payment.

MM&M Awards Best Corporate Marketing Campaign: 2014

Best Corporate Marketing Campaign: 2014

Recognizes a print advertisement/campaign, website, video or other communications channel used to promote a corporate client.

MM&M Awards Best Professional Sales Aid: 2014

Best Professional Sales Aid: 2014

Recognizes a sales aid targeting healthcare professionals in support of a branded prescription product or service.

MM&M Awards Best Professional Print Campaign: 2014

Best Professional Print Campaign: 2014

Recognizes a campaign for a prescription drug, medical product or service appearing in any medical journal or periodical.

MM&M Awards Best Single Professional Print Ad: 2014

Best Single Professional Print Ad: 2014

Recognizes a single print ad for a prescription drug, medical product or service appearing in any medical journal or periodical.

MM&M Awards Best Consumer Print Campaign: 2014

Best Consumer Print Campaign: 2014

Recognizes print ads in support of a prescription drug, medical product or service appearing in any consumer magazine or newspaper.

MM&M Awards Best App for HCPs: 2014

Best App for HCPs: 2014

Recognizes smartphone apps or tablet apps tareting healthcare professionals, including medical reference, diagnostics aids, branded communciations, patient records, CME apps, search tools, etc.

MM&M Awards Best Digital Initiative for HCPs: 2014

Best Digital Initiative for HCPs: 2014

Recognizes digital initiatives targeting healthcare professionals, such as CRM programs, e-detailing, e-CME, online video, 3D animation, interactive live exhibits, video games and interactive sales training for reps.

MM&M Awards Best Health & Wellness Digital Initiative for Consumers: 2014

Best Health & Wellness Digital Initiative for Consumers: 2014

Recognizes digital initiatives and apps offering consumers information, tools, education or promotion in the non-medical, health-and-wellness space. Includes mobile and tablet apps, measurement and tracking tools, online video, etc.