Philip Morris International’s involvement in Cannes Lions’ ‘Good Track’ has been criticised after it emerged the tobacco giant has launched new cigarette brands and run new ad campaigns in Indonesia and Israel.
McCann Health named Cannes Lions healthcare network of the year
The agency’s people roamed the area around the Palais during Lions Health, popping up with solutions to a host of Cannes-related “maladies,” and creating positive brand awareness.
Philip Morris on the Cannes Social Good track? Quit Big Tobacco wants to know why
Philip Morris International defended its presence at the festival, saying it needs “the best creative brains” to get accurate information to smokers about their options.
Sudler Milan art directors win Young Lions Health award