Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right channels at the right moment in time.
‘Don’t clap. Just don’t make me treat you.’ McCann study reveals comparative shift in doctors’ emotional state
Elsevier’s white paper ‘Rethink Clinical Content’ provides the data and insights into what makes leading healthcare companies successful when connecting with physicians and other HCPs.
NPs, PAs are calling on marketers to adjust educational, promotional pitches
Amid the pandemic, nurse practitioners and physician assistants have seen their practice authority surge. They’d like marketers to adjust their educational and promotional pitches accordingly.
Marketers step up use of non-personal promotion during pandemic
Engaging HCPs has always relied on the 4Rs: right message, right target, right channel, and right time. But what do HCPs want and need now that will create an opportunity to receive your brand’s marketing message?
AI Deciphered: Discovering the Potential for Marketers and Communicators