Industry leaders suggest strategies marketers can use to position brands for success.
The conference, May 8 in NYC, convenes one of the most diverse, forward-looking faculty for a single day spent exploring healthcare’s cutting edge.
Agency and big pharma veteran has been executive director of PoC3 since November.
Empathy-driven analytical techniques should be an integral method for inventing new solutions to patients’ problems.
Belle Frank is chief strategy officer, global health practice at VMLY&R.
Marketers answer the question: How can AI, marketing tech, and sophisticated analytics be used to help find participants for clinical research?
The Medical Advertising Hall of Fame welcomes its first all-women class with Carol DiSanto and Charlene Prounis.
Researchers found that spending on medical advertising reached nearly $30 billion in 2016, a $12 billion increase from 1997.
“Father of direct marketing” created a trillion-dollar industry.
GSK would have more than two-thirds of equity in new company.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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