Healthcare leaders discuss the trends that will impact marketers as they turn to partner more with data-driven insight services and technology companies
How programmatic technology will change the way marketers do business
A central component of the Epidiolex marketing strategy involves highlighting the drug’s efficacy and safety profile, not its precedent-setting CBD component.
GSK moves global Panadol ad business from Grey to bespoke WPP team
Salaries surged 4.8% in 2018 and are up 18.2% the past two years. But while respondents report a high degree of job satisfaction, a growing gender gap in salary remains a black eye for the business.
GSW’s creative council looks to ‘protect ideas, nurture them,’ and solve human problems
August 27, 2018
6:30 pm
GSW’s creative council met for an honest discussion about the agency-client relationship, the tension between data and emotional connection, industry trends, and creativity in the face of regulation.