Digital

Neera Chaudhary, Golin

Neera Chaudhary, Golin

Neera Chaudhary is global president of healthcare of Golin.

Becky Chidester,  Wunderman Health

Becky Chidester, Wunderman Health

Becky Chidester is CEO of Wunderman Health.

Kathy Delaney, Publicis Health

Kathy Delaney, Publicis Health

Kathy Delaney is chief creative officer of Publicis Health.

How pharma and healthcare shifted strategies post-blockbuster drug success

How pharma and healthcare shifted strategies post-blockbuster drug success

Remedy Health Media's Mike Collins discusses ways pharma and healthcare companies have shifted their strategies in the years after the success of blockbuster drugs.

Heather Bell, Sanofi

Heather Bell, Sanofi

Heather Bell is SVP, global head of digital and analytics of Sanofi.

Eddie Martucci, Akili Interactive Labs

Eddie Martucci, Akili Interactive Labs

Eddie Martucci is CEO of Akili Interactive Labs.

Anne Weiler, Wellpepper

Anne Weiler, Wellpepper

Anne Weiler is CEO and cofounder of Wellpepper.

Justin Chase, Intouch Solutions

Justin Chase, Intouch Solutions

Justin Chase is EVP and head, innovation and media at Intouch Solutions.

Edie DeVine, GCI Health

Edie DeVine, GCI Health

Edie DeVine is SVP, U.S. director of medical and health technology at GCI Health.

Kevin Johnson, Marketeching

Kevin Johnson, Marketeching

Kevin Johnson is president of Marketeching.

Consultancies are 'in the room, but not winning,' says WPP digital leader

Consultancies are 'in the room, but not winning,' says WPP digital leader

But threats to the industry loom as brands take work in-house.

How and why the #KeeptheCare initiative came to be

How and why the #KeeptheCare initiative came to be

HealthyWomen's CEO dishes on the #KeeptheCare initiative, and the rigors of activism and advocacy in the digital age.

Sandoz signs on to lead launch of Pear's digital therapeutics

Sandoz signs on to lead launch of Pear's digital therapeutics

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A deal with Sandoz to lead the global launch of Pear's two lead products puts marketing muscle behind the nascent class of 'prescription digital therapeutics.'

Interview | Tracy Doyle, Phoenix Group

Interview | Tracy Doyle, Phoenix Group

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Tracy Doyle, CEO of Phoenix Group, describes how the speakers bureau is evolving in a digital economy, including opportunities related to advancing content using virtual reality and augmented reality, and the potential for using OTT and artificial intelligence to drive peer-to-peer engagement. This video is presented by Phoenix Group and produced by the MM&M Content Lab.

Standing out in the era of value-based healthcare marketing

Standing out in the era of value-based healthcare marketing

With healthcare evolving from a fee-for-service system toward one that bases payment on outcomes, marketers must speak to customers in value-oriented messages.

Sanofi revamps web presence as part of Empowering Life campaign

Sanofi revamps web presence as part of Empowering Life campaign

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The company is also looking to better combine its web and social media presence.

Capgemini expands digital chops with LiquidHub acquisition

Capgemini expands digital chops with LiquidHub acquisition

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LiquidHub formed a health- and life-sciences-focused offering last June after acquiring Eveo.

Goodbye, YouTube. Regulations could prompt  microinfluencer migration to other platforms

Goodbye, YouTube. Regulations could prompt microinfluencer migration to other platforms

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Some microinfluencers see the latest YouTube guidelines as a "slap in the face."

McCann Health promotes Marcus Sigurdsson to global chief digital officer

McCann Health promotes Marcus Sigurdsson to global chief digital officer

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Sigurdsson is charged with leading the agency's digital offering to meet growing client demand.

What Facebook's news feed changes mean for brands and publishers

What Facebook's news feed changes mean for brands and publishers

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Facebook's decision to reprioritise its news feed to favour "social interactions" over other forms of content may please its users but will be challenging for brands.

Five things for pharma marketers to know: Friday, January 12, 2018

Five things for pharma marketers to know: Friday, January 12, 2018

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Pharma looks to Spark for pricing blueprint; Ipsen hires Amgen exec as CEO of North America; FDA could improve social-media approach, study finds

Stagwell's Penn says digital marketing agencies are 'undervalued' as he eyes more M&A

Stagwell's Penn says digital marketing agencies are 'undervalued' as he eyes more M&A

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The founder of Stagwell has claimed digital marketing agencies are undervalued because investors still fail to appreciate how much digital communications and e-commerce are going to transform the economy.

MM&M's 5 most-read technology stories of 2017

MM&M's 5 most-read technology stories of 2017

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Digital innovation in Japan, health-tech trends, and social media top the list.

Five things for pharma marketers to know: Wednesday, December 27, 2017

Five things for pharma marketers to know: Wednesday, December 27, 2017

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Mallinckrodt to buy Sucampo for $1.2 billion; Amazon pushes digital advertising in 2018; WHO classifies gaming disorder as mental health condition

TAG-certified channels have 83% fewer incidences of ad fraud

TAG-certified channels have 83% fewer incidences of ad fraud

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A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the broader industry average.

GroupM unveils upbeat global adspend forecast for 2018

GroupM unveils upbeat global adspend forecast for 2018

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GroupM, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.

Facebook explains advertising policies to its users but industry wants more

Facebook explains advertising policies to its users but industry wants more

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Facebook has formally outlined is advertising policies to its users but the industry feels the internet giant is offloading responsibility instead of stepping up.

Up to 20% of pharma brands moving digital media spend to point-of-care

Up to 20% of pharma brands moving digital media spend to point-of-care

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Two point-of-care companies have received hundreds of millions of dollars in funding. One of them, Outcome Health, is facing allegations about padding data.

Drugmakers begin to up media controls, in bid to clean up digital ad supply

Drugmakers begin to up media controls, in bid to clean up digital ad supply

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Like its consumer-products cousins, pharma marketers are exercising more discipline over online media. Will it yield similar results?