Campaign US, in partnership with PRWeek and MM+M, revealed the winners of the inaugural Brand Entertainment Awards with a virtual event on Tuesday, June 6.
As consumers increasingly tune out traditional advertising, brands must find new ways to break through the clutter. The Brand Entertainment Awards was designed to recognize this new wave of marketing storytelling as it meshes with consumer entertainment — rewarding the brands, agencies and craftspeople leading the way in their fields.
The winners and honorable mentions on this list demonstrated their ability to seamlessly integrate with entertainment content as traditional ad experiences evolve.
Thank you to our jury, who helped us select these outstanding campaigns that are pushing the boundaries of what advertising can be. And a special thanks to Allison Polly, head of original programming at PepsiCo and our chair of jury, for her involvement in the program.
View the complete list of winners and honorable mentions from the 2023 Brand Entertainment Awards to read more about each of the campaigns below.