Docs said patients asked about drugs from DTC ads six times in a typical week, compared to just twice a week five years ago.
How the retail pharmacy chain uses customer data to make its marketing messages relevant.
There are dozens of players, including leaders like IBM Watson Health and Verily as well as smaller concerns, lining up to sell pharma access to some sort of data solution.
The first step is to seek leadership support, she says.
Data scientists are a new kind of insight and analytics professional showing up in the biopharma ranks.
Pharma can reach physicians within the EHR, but they must send the right message at the right time, she said at an MM&M event.
However, the rate of drug spending slowed compared to last year, according to an analysis by the CMS.
A new survey found that U.S. pharma marketers prefer using social media and mobile apps to reach healthcare providers.
Most physicians said EHRs have negatively impacted their communication with a patients.
A tracking poll conducted by the Kaiser Family Foundation also found that fewer Americans are seeing prescription drug ads compared to last year.
A new government investigation found that most but not all prices for generic drugs dispensed by Medicare Part D fell from 2010 to 2015.
Physicians are seeking beyond-the-pill services from drugmakers, but few sales reps shares details with docs about these programs, a new report finds.
IBM to help analyze data about the spread of Zika; Grassley to investigate Part D program; Lilly CEO to retire
Spending on CME rose in 2015; the FDA approves Valeant's Relistor; the Justice Department aims to block insurer merger
A new analysis suggests that $20 industry-sponsored meals may sway docs' prescribing habits.
- Top 25 rare disease brands, by sales
- Five things for pharma marketers to know: Monday, February 13, 2016
- Merck's DTC ad for Keytruda hints at more cancer brands turning to TV
- Five things for pharma marketers to know: Wednesday, February 15, 2017
- Five things for pharma marketers to know: Thursday, February 16, 2017