Data/Analytics

Survey suggests doctors increasingly look for digital engagement

A new survey from Cegedim Relationship Management claims that digital tools are being underutilized and represent an opportunity to meet the demands of HCPs.

Better Rx coverage associated with outcomes lift: study

Better Rx coverage associated with outcomes lift: study

A study funded and conducted in part by the CVS Research Institute found that an expansion of prescription-drug benefits could mean better health outcomes as well as reduced spending.

Playing to Win in the Global Biosimilars Environment

Playing to Win in the Global Biosimilars Environment

"Although the United States represents almost half of the biologics market in terms of revenue and volume, biosimilars growth will be fueled by focusing on the emerging markets, by addressing non-consumption and patient inability to pay for high-priced biologics."

Five Big Shifts in Policy and Technology That Marketers Should Worry about in 2015

Five Big Shifts in Policy and Technology That Marketers Should Worry about in 2015

"The trouble is that the market is changing much faster than most marketers realize."

Millennials don't care about traditional healthcare: study

Millennials don't care about traditional healthcare: study

Members of the 13-32 age group were less likely to agree that preventive care is the most important factor in staying healthy, compared to Baby Boomers and Gen-Xers.

Point-of-care messaging growth surpasses DTC growth: study

Point-of-care messaging growth surpasses DTC growth: study

As patients spend more time in waiting rooms where they are primed to learn about their health, POC promotions are becoming a more essential part of the marketing mix, researchers find.

Sharecare scales up again with QualityHealth buy

Sharecare scales up again with QualityHealth buy

Complementary solutions to drive growth with health plans as well as pharma clients, companies say.

Health systems are embracing value-based care: survey

Health systems are embracing value-based care: survey

Despite hurdles of practitioner buy-in and legacy IT, value-based care is on pace to overtake fee-for-service.

Demand for Harvoni limited by insurance reimbursement: KOLs

An arduous reimbursement process has put a damper on how quickly patients can receive the drug, say analysts, citing KOLs.

Five things for pharma marketers to know: Tuesday, November 12

Five things for pharma marketers to know: Tuesday, November 12

Life expectancy for patients cured of advanced HCV similar to healthy peers: study; Ackman takes a $2 billion stake in animal drugmaker Zoetis; Amgen and AstraZeneca report that brodalumab bested Stelara in psoriasis head-to-head.

 

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